Visitor preception is undstanding the target audiences view of your website, brand and online identity from their perspective. We consult with customers on identifying issues that conflict with their desired online identity (brand) and how to impliment sucessful solutions. Our solutions address design, market image, functionality and structure of the website.
Whether you are optimizing a whole website or one page there are numerous changes to the website that must be made in order to achieve higher natural search listings. These include, but are not limited to: title tags, description tags, H1 tags, relevent content, fresh content, XML and customer site maps, footer navigation, social media marketing and more…
We can advise and establish a Google AdWords or Windows Sponsored Search (Yahoo, Bing) account to advertise a website in pay per click areas of the major search engines. This can include consultation, establishing campaign settings, creating Ad Groups and Ads specific to search terms, setting up conversion codes to track click conversions, and more. A maintenance fee may be required for continued monitoring and maintenance.
Analytical software like Google Analytics can offer an enormous amount of detailed information into traffic origination, visitor behavior and tracking of marketing elements. This is an effective tool in helping businesses make better and more cost effective marketing decisions. A report will allow us to understand your overall search footprint and can offer insight into creating a more successful online presence.
Domain name research is the process of reviewing current available domain names and their relevance to search terms. Phrase or keyword research is the process of extensively researching, organizing and prioritizing search phrases for your audience. This service provides a company with an efficient and effective search term list to be used in all aspects of online marketing from Search Engine Optimization to Pay Per Clicks, blogging etc.